A strong employer brand draws in high-quality recruits while helping to encourage them to stay within your organization for the long term. It lets you create a healthier, more productive business bolstered by happy employees and satisfied customers. However, building your employer brand is not a clear-cut endeavor. Fortunately, companies have access to many tools that they often don't utilize.
In this post, we look at some of the unsung recruitment tools companies can use to leave great customer impressions and build an excellent employer brand.
Tools to Build Your Employer Brand
Building your employer brand isn't an overnight endeavor. Here's a comprehensive look at some of the top recruitment tools you can use – and why they are critical to your branding strategy.
Implement Employee Engagement Software
The modern workforce craves connection, regardless of whether they're sharing an office or remote and working anywhere. Employee engagement software acts as a bridge between management and staff, providing a platform to communicate, celebrate, and collaborate. It's a tool that enhances workplace satisfaction and imbues a sense of belonging and loyalty.
Launch Employee Advocacy Initiatives
Your employees are your best brand ambassadors, hands down. Launching formal or informal employee advocacy initiatives encourages your team to share their experiences proudly, which can attract people who are looking for new places to work. Whether it's through writing blog posts, contributing to social media campaigns, or speaking at industry events, their voices are a powerful endorsement of your employer brand.
Branded Materials to Share
In physical or digital form, branded materials tell a story. They can be the brochures handed out at career fairs or the informative content shared via email and social media. These materials aren't just informative; they're conversation starters and memory trinkets that keep your brand at the forefront of a job seeker's mind.
Create Regular Social Media Posts
A dynamic social media presence is crucial for any modern brand—but the key lies in the content. Regular posts that showcase your company culture, industry knowledge, and engagement with current staff and issues are the most effective. It's about being present but also about being genuine and valuable.
Conduct Recruitment Marketing
Recruitment marketing shares the story of your company as a great place to work. It involves more than just job postings; it's an orchestrated campaign that pulls in elements of storytelling, testimonials, and sometimes even external recognition to highlight your brand's attractiveness. Posting to job boards is essential, but they should go beyond that to reach new hires wherever they spend time.
Recruiting and Onboarding Tools
First impressions are vital when hiring. Candidates form their opinions about you from the moment they learn you exist – so making a great first impression is crucial. Streamlining your recruitment process with the proper tools ensures a stellar experience for prospective employees—whether they ultimately join your team. Applicant tracking systems (ATS), onboarding software, and professional employer organizations (PEOs) can be invaluable in this regard.
How HR Support Improves Employer Branding
Proactively building an environment where your people can thrive is as essential to your HR strategy as managing risk and maintaining compliance. Outsourcing your HR can provide expert support to shape your company into an excellent workplace by making it easier to access the technology to streamline your recruitment process and by working with an expert guide in developing your recruitment materials.
HR helps you optimize the ongoing employee experience – after they're brought on board as well. From designing competitive benefit packages to offering robust professional development opportunities, every touchpoint of the employee's lifecycle in your company should be carefully considered and optimized. With the right tools and strategies in place, you can continually shape and refine it to ensure it always reflects the best that your company has to offer.
Investing in these unsung tools can be the differentiator that gives you the edge in recruiting the top talent in your industry. It's time to unlock the potential of your employer brand and watch as your recruitment efforts transform into an asset that propels your company forward.
