Have you considered the power of employee benefits as a recruitment tool? For small and mid-sized businesses, attracting top talent has always been a challenge. But in 2025’s highly competitive labor market, benefits can make all the difference.
70% of job seekers examine a company’s benefits before even applying for a job. Similarly, 42% of employees actively consider leaving their current role due to inadequate benefits.
Great talent drives growth and exceptional benefits attract exceptional people. If you’re wondering how to enhance your benefits to stand out, here’s what you need to know.
Benefits That Matter Most to Job Seekers
Job seekers are increasingly prioritizing comprehensive healthcare options, retirement plans, and flexibility.
Here’s the breakdown of what benefits matter most in 2025:
1. Healthcare Plans:
Healthcare coverage is a baseline benefit to offer employees that supports their health and well-being – and that of their families. Here are some key features to consider when choosing plans:
- Coverage Is Key: Employees expect medical, dental, and vision coverage from providers they trust. Plans that include mental health resources and wellness benefits are gaining traction.
- Cost Consciousness: Low premiums and affordable out-of-pocket expenses like copays and deductibles are major factors. The more budget-friendly the plan, the more attractive it is to talent.
- Flexibility: Employees want options, so offering access to a wide network of providers and comprehensive family coverage is a must.
2. Retirement Plans:
A robust retirement plan ranks as the second most important benefit. With longevity on the rise, employees are prioritizing their long-term financial health. Matching contributions to 401(k) plans or similar retirement funds show employees that you’re investing in their future.
3. Extras that Count
Perks like flexible spending accounts (FSAs) for medical expenses, life insurance, and disability benefits are now considered essential add-ons. Employees value these safety nets as part of a well-rounded package.
Crafting a Benefits Package That Wins Talent
Designing an appealing benefits package within your budget requires research, creativity, and often, collaborative resources. Here’s how you can build one that stands out in 2025:
1. Survey Your Team:
Start by collecting feedback from your current employees. A quick survey can reveal what they love about your benefits and what’s missing. Listening to their needs not only helps you improve but also boosts employee satisfaction.
2. Benchmark the Competition:
Research benefits offerings in your industry to ensure your package is competitive. Websites like SHRM and Glassdoor can provide recent benchmarks.
3. Enhance with Value-Added Benefits:
Consider small but impactful add-ons like mental health support, caregiver leave, or wellness stipends. These benefits show you care about employees holistically.
4. Partner with a PEO to Maximize Your Budget:
Budgets are a common roadblock for smaller businesses, but you don’t have to work alone. Professional employer organizations (PEOs), like PRemployer, specialize in securing affordable, high-quality benefits packages by pooling resources across organizations. This partnership gives you access to medical, dental, vision, and even disability plans at more competitive rates.
Why Benefits Are Key to Recruitment in 2025
The labor market has shifted dramatically in the last few years. With remote work flourishing, candidates have more options than ever. For them, benefits go beyond healthcare or retirement plans; they represent a company’s culture, priorities, and care for employees' well-being.
Here are some of the key benefits you can get from working with a PEO:
- Attraction & Retention: Exceptional benefits attract top talent and reduce turnover, saving you recruitment and training costs.
- Employee Satisfaction: Competitive packages foster a satisfied, productive workforce.
- Brand Reputation: Employees share their experiences, making benefits a key driver of employer branding.
Provide Comprehensive, Quality Benefits with PRemployer's Help!
Your business success hinges on the quality of your team. Invest in them by creating a benefits package that proves their value to your organization. Explore partnering with a PEO like PRemployer to deliver game-changing benefits that align with your business goals.
By prioritizing healthcare and benefits, you don’t just stand out in a saturated job market. You establish your company as an employer of choice, ready to thrive in 2025 and beyond.
With over 25 years of experience as a trusted PEO, PRemployer has the expertise to help your business offer top-tier healthcare and retirement benefits without breaking the bank. Partnering with PRemployer ensures your team receives the support they deserve while you gain a cost-effective solution to drive employee satisfaction and business growth.
